Success in the Property and Casualty Insurance Industry for a retail agency or agent is an on-going challenge. It makes no difference whether the industry is in a “hard” or “soft” market, whether Merger & Acquisition activity is up or down, whether interest rates are rising or declining, or relatively high or relatively low there always must be a focus on real growth. It has always been my perspective that if you, as a retail agency/agent, are not having real growth in this industry then you are losing ground and are on a downward spiral to becoming irrelevant.
Real growth can be non-organic, i.e. growth through acquisition, or organic. Organic growth can include business from acquiring new customers, new business from existing customers, or through the addition of new products and services. All avenues of real growth should be explored on an on-going basis.
Having expertise or working knowledge of niche or specialty insurance products can enhance an agency’s ability to get more business from existing clients or obtain business from new clients. Environmental or Pollution Liability insurance is a specialty line of insurance that can support such organic growth.